Best-Selling Toys of 2025

The Bitzee Disney Digital Pet Pod lets kids interact with 30 Disney and Pixar characters in a magical, screen-free way. They can unlock favorites like Mickey Mouse, Moana, and Stitch, each featuring a special movie moment and fun reactions to swipes, tilts, and taps. With built-in sounds and included batteries, it’s a playful, tech-free gift that brings Disney magic to life this Christmas.

The HEX BOTS Wall Crawler Gecko brings lifelike movement and eerie fun to playtime as it scurries across floors and even climbs up walls. Controlled by an easy-to-use remote with a 25-foot range, kids can direct its realistic LED eyes, flexible silicone tail, and limbs for spooky, high-energy play. USB rechargeable and designed for endless adventures, it’s a unique, tech-inspired toy that’s as fascinating as it is funny—a thrilling Christmas gift for curious kids and pranksters alike.

Digital friends you can interact with: Bitzee Hamster Ball reacts to touch, movement & rolls with sounds & interactions. Find 20 friends to join your hero hamster on fun adventures. Includes 3 AA batteries

Hatch, train and play with your own ferocious interactive baby dinosaur, featuring 100+ sounds and reactions, as well as articulated features, for endless fun for fans of the Jurassic World.

The DJ Furby is a super snuggly best friend that lets kids 6 and up choose their vibe with upbeat jams, silly games, or chill lights and sounds. With five interactive modes and over 1,000 play combos, kids can remix music, play games, or relax with calming moves and breathing exercises. Its touch-activated, color-changing belly lights add a sensory twist, and no apps or internet are needed—just pure, screen-free fun. A quirky, musical companion that makes a standout Christmas gift for creative kids.

The Tamagotchi Paradise takes the classic digital pet to a whole new world of fun and discovery. With a unique zoom feature, kids can explore four interactive levels—space, field, Tama, and cell—each revealing new ways to care for and play with their pet. Customization is endless, with evolving traits shaped by genes, environment, and care, plus over 50,000 possible pet combinations. Connect with friends, unlock hybrid species, and decorate your own virtual planet—an imaginative, tech-savvy Christmas gift for nostalgic fans and new players alike.

The Bluey Hide and Seek Electronic Figure turns a classic game into an interactive adventure filled with laughter and fun. Kids can search for Bluey as she talks, giggles, and gives clues with built-in sound cues and a timer. Once found, switch to “Dance Mode” and groove along to the Bluey theme song. Standing 15 cm tall with movable parts, she’s perfect for imaginative play, parties, and playdates—a cheerful Christmas gift that brings Bluey’s world to life.

BLUEY TOOT-TOOT DRIVERS: Travel from the Heeler house to the beach, school, and more on an exciting adventure!

Full Family Included: Recreate Bluey’s best moments in a Bluey doll house with all characters like Bluey, Bingo, Bandit, and Chilli; each Bluey figures set has poseable arms and torsos, bringing the Heeler family to life with imaginative adventures.

The at-home stuffing station is designed to look just like the one in the Build-A-Bear Workshop, allowing little ones to get in on the action themselves, making this a special experience for you and your little one.

The Wicked x Care Bears 2-Pack brings two iconic worlds together in a charming collectible set. Featuring Good Luck Bear as Elphaba and Love-a-Lot Bear as Glinda, each plush captures the spirit of friendship, contrast, and stage magic. Standing 22cm tall and made from ultra-soft, eco-friendly materials, they’re perfect for play, display, or gifting. A delightful, limited-edition duo that makes a heartwarming Christmas gift for fans of Wicked, Care Bears, or both.

The Many Moods Stitch Interactive Plush brings everyone’s favorite mischievous alien to life with over 50 sounds and phrases plus LCD-animated eyes that react to touch, movement, and emotion. Standing 14 inches tall, this soft, expressive toy responds when you tickle, hug, or rock him, showing moods that range from playful to sleepy. With light-up effects, grumpy giggles, and adorable snores, Stitch makes every interaction a surprise. A fun, heartwarming Christmas gift for Disney fans and kids who love imaginative play.

New and innovative audio player for kids 3+ that is great for bedtime stories, music, and education. Screen-free listening experience that inspires your kids’ imagination in ways that over-stimulating flashing screens do not.

The Amazon Fire HD 10 Kids Pro Tablet is a full-feature tablet designed especially for kids aged 6–12, combining fun, learning, and safety in one sleek device. With up to 13 hours of battery life, a powerful hexa-core processor, and 32 GB of storage (expandable to 1 TB), it’s perfect for gaming, reading, or watching on the go. It includes a 1-year Amazon Kids+ subscription packed with ad-free books, videos, and STEM games, plus easy-to-use parental controls for peace of mind. A smart, long-lasting gift that blends entertainment and education—ideal for Christmas.

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The LEGO Chain Reactions Gravity Drop Tower STEM Kit turns learning into a thrilling hands-on adventure. Build a 1.5-foot-tall chipboard tower packed with ramps, spinners, funnels, and contraptions that send six wooden balls racing through twists and turns. Once built, the fun continues with rebuild activities like a gravity labyrinth, zip-line starter, and grabber claw. Inspired by Rube Goldberg’s ingenious machines, this kit combines creativity, physics, and endless experimentation. A brilliant Christmas gift for curious builders who love to roll, bounce, and discover how things work.

he LEGO ONE PIECE Going Merry Pirate Ship toy for 10+ year old boys and girls is a fun play-and-display building set for fans of the Netflix ONE PIECE live-action show

This officially licensed Star Wars Lightsaber features seven different blade colours, sound effects and for the first time – crystals that can be swapped in and out of the hilt

The Ty Beanie Bouncer Spiderman brings action and fun together in one soft, bouncy plush toy. With its detailed design, bright colors, and signature glittery eyes, this collectible captures the hero’s spirit in a cuddly form. Kids can toss, bounce, and imagine daring rescues or high-flying adventures with every jump. A playful and collectible gift that’s perfect for Spiderman fans of all ages this Christmas.

The Trick-Shot Playground Set is an action-packed world of ramps, targets, and stunts that turns playtime into a creative challenge. With 15 pre-designed trick-shot setups, kids can jump straight into the fun or dream up their own daring creations. Each launch, flip, and ricochet helps build problem-solving and STEM skills while keeping the excitement high. A thrilling and educational gift that inspires imagination and endless play this Christmas.

The MrBeast Lab Swarms test tube brings fizzing excitement to every collector’s hands. Just add water, shake, and watch as four surprise swarm figures emerge from the bubbling reaction. Each pack includes a special edition Hard Head Panther, with over 100 unique characters to collect and a chance to find the rare Hyperchrome Panther. A fun, hands-on unboxing experience that makes a thrilling Christmas gift for MrBeast fans and collectors alike.

The Potato Head Family Set celebrates creativity and togetherness with 44 mix-and-match pieces for endless family fun. With two large potato bodies and one small, kids can create their own unique family of three—parents, siblings, or silly characters all their own. Accessories like a flower crown, headphones, ponytails, and mustaches make each creation delightfully different. The classic Tater Tush compartment keeps everything neatly stored, and all parts are compatible with other Potato Head toys. A playful, imaginative Christmas gift that’s full of personality and laughter.

6 SUPER STRETCHY SCENTED COMPOUNDS: Squish, twist, squeeze, and stretch your way into a world of sensory fun with 6 colorful gooey compounds in all kinds of sweet scents, including strawberry, grape, cotton candy, watermelon, and more!

Gui Gui. The most beautiful slime ever. Follow the 5 easy steps to slay your scented slime styling for a major GLOW-UP.

The Kinetic Sand Mermaid Crystal Playset lets kids uncover mermaid treasures and create sparkling undersea worlds. With 481g of neon and shimmer sand, they can mix, mold, and layer colors for endless creative fun. The reusable crystal container doubles as both a play space and storage for easy cleanup, while six hidden surprises—like gems, pearls, and molds—add to the magic. A sensory, sparkly gift that inspires imagination and keeps little hands busy this Christmas.

MAKE PLAY-DOH FASHIONS: Barbie toys and Play-Doh sets collaborate in the most stylish way with this creative fashion design kit for children aged 5 years and up.

Meow-mazing Dollhouse: Standing over 60cm tall, with lenticular “moving” eyes, this doll’s house features 6 cat-terrific rooms and a party room on the 4th floor, to explore using the Cat-a-vator

The Hot Wheels Ultimate Dual Dragon Transporter delivers double the fire-breathing fun with two dragons that eat, launch, race, and haul cars. The large dragon features a fiery breath that knocks obstacles aside, then transforms into a massive two-lane raceway when the second dragon is unlocked. Kids can send the smaller dragon soaring to “gobble up” cars or load the launcher to race two vehicles side by side. With space to store over 20 cars and two Hot Wheels included, it’s an epic, action-packed gift for young racers this Christmas.

The Stretch Armstrong 7-Inch Action Figure brings back the legendary fun of the classic stretch toy with a fresh new look and the same unbeatable stretch power. Twist him, pull him, or tie him in knots — his squishy, corn-syrup-filled body always bounces right back. With sculpted muscles, board shorts, and that iconic grin, Stretch is ready for endless action and laughs. Perfect for kids and nostalgic adults alike, this timeless toy delivers old-school fun, no batteries required — a retro-cool Christmas gift that never loses its stretch appeal.

JUMP-START ANY PARTY WITH THIS FAST, FUN GAME: 4, 3, 2, 1 – Frenzy! Everyone plays at once in the Connect 4 Frenzy game! It turns classic Connect 4 gameplay into a disc-bouncing free-4-all.

UNO Spin offers a revolutionary take on the classic game of UNO with a spinner that can change the game! Players take turns playing their UNO cards, but when the spin card is played, they spin the wheel and follow the instructions.

The UNO NFL Edition brings classic card game fun to football fans everywhere. Featuring graphics inspired by all 32 NFL teams and stored in a collectible travel tin, it’s perfect for game nights or tailgates. Gameplay follows the beloved UNO rules with a twist — the special “Ice the Kicker” challenge, where players must make a paper football field goal through another player’s hands. Designed for 2–10 players ages 7 and up, this sporty, competitive twist on a family favorite makes an ideal gift for NFL fans this Christmas.

Taco Cat Goat Cheese Pizza is the fast-paced party game that’s as wild as its name! Easy to learn and full of hand-slapping chaos, it’s the hilarious cousin of Slap Jack and Irish Snap. Perfect for 2 to 8 players, each round brings laughter, quick reflexes, and plenty of friendly mayhem. A compact, high-energy card game that makes an instant hit at Christmas gatherings and family game nights.

The VTech KidiZoom PrintCam lets kids snap, edit, and print their photos instantly with its built-in thermal printer. They can get creative with fun effects, stamps, borders, and even turn photos into line drawings to color or print their own cards and games. With video recording, a flip-up selfie lens, and included paper roll, it’s packed with imaginative play possibilities. A fun, hands-on gift that inspires creativity and keeps kids entertained long after Christmas morning.

The Pokémon Mega Evolution Elite Trainer Box is the ultimate set for fans ready to take their game to the next level. It includes nine booster packs, a full-art Riolu promo card, and all the essentials—sleeves, energy cards, dice, and more—for epic battles and deck-building fun. The collector’s box and player’s guide help keep everything organized while you chase powerful Mega Evolution Pokémon ex. A must-have Christmas gift for collectors and trainers who want to mega evolve their Pokémon adventure.

The Melissa & Doug Water WOW! Grill & Serve BBQ Set makes pretend cooking magical with color-changing play food that “cooks” when touched by water. Kids can grill burgers, fry chicken tenders, and flip fries using the interactive Water WOW! spatula, fryer basket, and squeeze bottle for mess-free fun. The realistic grill includes clicking dials, tongs, condiments, and a to-go bag, inspiring endless imaginative play while building fine motor and problem-solving skills. A screen-free, reusable playset that makes a delightful Christmas gift for young chefs ages 3 and up.

levate fine motor skills and hand-eye coordination as little fingers dance across the responsive piano keys. Each press is a sensory delight, enhancing their tactile perception.